Branding project: Brave Juice

This branding project aimed to create a full branding guideline for a company that made olive oil infused juice. As a designer you had full reign on how to aim this branding towards consumers and professional outlook regarding mission, vision and core values. The finished brand I designed based their core values on health and sport, with a sense of laboratory and sport research aesthetic. A core component of this was to use the organic molecule structure of olive oil.